Articles

BC&T (jkhendrick)

In Uncategorized on January 20, 2010 by art325b

Baltimore Coffee and Tea is the website I would like to redesign.
http://www.baltcoffee.com/catalog/

Baltimore Coffee and Tea is one of the largest local coffee shops in the Baltimore area. They do all of their own roasting and have over a hundred different flavors and types of coffee, as well as a tea company that is run on the eastern shore of Maryland. They sell tons of whole bean, and strive to provide a comfortable business like environment.

One of their biggest competitors in Annapolis is City Dock Coffee. http://www.citydockcoffee.com/home.html City Dock’s website is much more  streamlined and much easier to navigate and read in general. It is much cleaner and the colors are better, but it is still a bit stale feeling. It needs a little more warmth to make people feel comfortable.

Starbucks is another large competitor. http://www.starbucks.com/ Starbuck’s site is clean and concise and easy to use. It does not feel very warm, but it is eons ahead of BCT’s site as far as navigation and visual clarity. The only problem I have with it is the type face used under shortcuts, and at the top of the page. I feel like the italicized type doesn’t flow well with the rest.

Another competitor is Caribou Coffee. http://www.cariboucoffee.com/ Caribou’s site is a step above City Docks, and more of what I feel like the BCT site should be like. It feels warm, has a nice header, and an easily navigable menu bar. It is simple yet strong, but not quite as clear cut as Starbuck’s site.

BCT’s site is garish, disorganized, and basically everything that could be bad is. The ONLY redeeming quality about this site is nothing. I can’t find one. It will need to be fully redesigned with a page for whole bean coffee sale, one for the history and info, one for tea, one for other products, one for how they are organic and fair trade, and what they are doing to help the environment, and hopefully one for specials/sales. 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