Articles

Caribou Coffee rebrands

In Uncategorized on March 2, 2010 by art325b

BrandNew posted an article about the recent rebrand of Caribou Coffee. Usually I would omit the branding news from this class but sense it was one of Jordan’s competitors in the last project I thought it was interesting. Not to mention the brand executions are pretty great. I’m not all that jazzed about the icon itself but the wordmark is pretty strong. I dig the cups and napkins. Good move on their part to incorporate the notion that people always doodle and draw on napkins  especially at coffee shops. Some of my best ideas have been sketched on recycled napkins. Smart stuff.

Have a good one.

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